Deconstructs the music industry supply chain from creation to consumption. Covers DSP economics, distribution agreements, manager obligations under Spanish/EU law, and the publishing/sync licensing chain. Equips artists to map their own value chain and negotiate from knowledge, not hope.
Builds economic independence through copyright protection, royalty stream optimization (performance, mechanical, neighbouring rights), navigation of Spain's collection societies (SGAE, AISGE, AGEDI), self-employment (autónomo) compliance, and sustainable P&L modeling for creative careers.
Transforms the artist into a strategic enterprise. Covers brand architecture beyond decoration, audience depth over width, creative direction fundamentals, pricing frameworks and negotiation, and the systems/structure needed to scale an independent music business without compromising artistic integrity.
Develops intellectual tools to interrogate industry norms. Covers contract language deconstruction, partnership evaluation frameworks, media literacy for separating signal from noise, and a critical framework for distinguishing industry interests from artist interests.